Robert Christgau: Dean of American Rock Critics

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Consumer Guide Album

ABC: How to Be a Zillionaire [Mercury, 1985]
The look of the Mark I ABC fooled Anglophobes into dismissing the music as fashion-plated pandering even though it was as politically suggestive as Anglophile heroes get. So don't let the look of the Mark II ABC fool you into hoping the music is outrageous, or even campy. Sure "Be Near Me" is catchier than anything on Beauty Stab, but when Martin Fry is on his game the hooks that make ABC sell coexist with the glossy electrofunk and dense wordplay that make (or made) them sparkle. As a great romantic he's just trying for a comeback. B-