Consumer Guide Album
Rae Sremmurd: Sremm Life [Eardrum/Interscope, 2015]
Innocence is relative in Atlanta party-rap. Not only are there too many bitches in this brother duo's customized fun machine, they admit "I've been living life like I lived twice" even though they sound too young for that brand of suicide. But be glad they're admitting not bragging. And respect them for trying to sound younger than they are no matter how much Auto-Tune they use to get there, because it adds materially to the fun--fun by way of a formula no one had heard until last summer, when it was put in play by the dizzyingly off-kilter "No Flex Zone" and "No Type." Inevitably, those two tracks stand tall here. But not much taller than the silly "Up Like Trump," the reverberating "Unlock the Swag," or the words to live by "Safe Sex Pay Checks."